Shopping for a new skin care product is exciting (at least for some) but can also prove to be complicated if your goal is to find an effective, safe product that actually meets your needs. The cosmetics industry can be complex and the myths circulate there abundantly. To avoid many disappointments, it is necessary to be a tad informed before shopping. So here are my tips for getting started!
Avoid over-reliance on what is being conveyed in the media and at retailers. Try to sharpen your critical thinking and look beyond marketing. Unfortunately, there are very few regulations governing the cosmetics industry, which makes it possible to claim just about anything with the right turn of phrase. A company can tout the ingredient qualities even if they are present in such a small quantity in a product that they will have no real effect. One way to choose well is to always read the list of ingredients before you buy. Percentages of these are not indicated, but the higher the ingredient is in the list, the more it will be present (we will present you in the next weeks a topo of how to read and understand the list of " ingredients). It happened to me to see a serum, detailed at 50 $, saying "hyaluronic acid", whereas this same ingredient appeared only at the very bottom of the list.
Not strong ... As they say!
Buying a great brand care can have something exciting. There is an aura around this class of products, as if from the purchase we were part of a select club. This is all too often marketing, well done all the same, and we end up paying for petrolatum that smells good. You do not believe me ? A quick look at the list of ingredients will convince you.
Do not fall into the "The more expensive it is, the better it must be for my skin." If such a celebrity uses it, it must necessarily be awesome? Be critical. The best products can be affordable ... you just have to find them.
Health Canada. (2012). Labeling Guide for Cosmetic Ingredients. Spotted at: http://www.hc-sc.gc.ca/cps-spc/pubs/indust/labelling_guide-etiquetage/index-fra.php
Journal of the American Academy of Dermatology, January 2008, 56-59 pages