Shopping for a new skin care product is exciting (at least for some), but can also be complicated if your goal is to find an effective, safe product that truly meets your needs. The cosmetics industry can be complex and myths circulate widely. To avoid many disappointments, it is necessary to be a little informed before going shopping. Here are my tips for getting started!
Avoid relying too much on media and retailers. Try to sharpen your critical thinking and look beyond marketing. Unfortunately, there are very few regulations governing the cosmetics industry, which makes it possible to claim almost anything with the right turn of phrase. A company can boast the qualities of ingredients even if they are present in such a small amount in a product that they will have no real effect. One way to choose is to always read the list of ingredients before buying. The percentages of these are not indicated, but the more an ingredient is in the list, the more it will be present (we will also present in the coming weeks a topo of how to read and understand the list of ingredients). It happened to me to see a serum, detailed in 50 $, saying "hyaluronic acid", while this same ingredient was only at the bottom of the list.
Not strong ... As they say!
Buying a great brand care can have something exciting. There is an aura around this class of products, as if from the moment of purchase we were part of a select club. It is all too often marketing, well done all the same, and we end up paying for vaseline that smells good. You do not believe me ? A quick glance at the list of ingredients will convince you.
Do not fall into the "The more it costs, the more it must be good for my skin". If such celebrity uses it, it must be great? Be critical. The best products can be affordable ... all you have to do is find them.
Health Canada. (2012). Guide to labeling cosmetic ingredients. Spotted at: http://www.hc-sc.gc.ca/cps-spc/pubs/indust/labelling_guide-etiquetage/index-fra.php
Journal of the American Academy of Dermatology, January 2008, 56-59 pages