The black list
Each of the products we develop must meet three criteria: simplicity, accessibility, security. That is why we have decided to banish more than one hundred ingredients from our formulas. We go further than what the cosmetics industry imposes, by eliminating those that have the potential to be irritating, carcinogenic, toxic, endocrine disruptors, controversial or simply useless. We do not choose an ingredient based on its "natural" versus "synthetic" classification simply because we believe there is good and bad in both categories. We choose the best of both worlds, end point.