The black list
Each of the products we develop must meet three criteria: simplicity, accessibility, security. That's why we made the decision to ban more than a hundred ingredients from our formulas. We are going beyond what the cosmetics industry requires, eliminating those that have the potential to be irritating, carcinogenic, toxic, endocrine disruptors, controversial or simply useless. We do not choose an ingredient based on its "natural" versus "synthetic" ranking simply because we believe there is good and bad in both categories. We choose the best of both worlds, period.