Our ingredient selection process is strict and relies on several concrete and varied resources *. No choice is made according to any popular trend and we do not discrimate the ingredients according to their category "natural" or "synthetic".
Common ingredients excluded from our formulations:
Alcohol, Mineral Oils, PEGs, Silicones, Parabens, Phthalates, Fragrances and Fragrances, Petrolatum, Formaldehydes, Essential Oils (yes, they have a big irritating potential!)
* The lists of banned ingredients from Health Canada, Japan and the European Union, various literature reviews and databases, as well as the expertise of the various professionals with whom we work in laboratories.